Marketing Automation & Agentic AI Developer

Vivek
Mistry

Adobe Campaign, AJO & SFMC expert building AI agents, QA automation apps and workflow automation that make campaign teams faster, more accurate and easier to scale.

Adobe Campaign Expert SFMC Developer AJO & AEP Agentic AI Copilot AI Agents Snowflake AWS S3 300+ Campaigns Migrated

Get in touch ↓ View projects & AI agents

Years cross-channel marketing experience

300+

Campaigns migrated SAS → ACC

4✓

Adobe & SFMC certifications

Channels: Email, SMS, Push & Direct Mail

About me

I turn complex campaign requirements into reliable, scalable automation — and now build the AI agents and tools that let marketing teams move faster with fewer errors.

With over 6 years of hands-on experience, I've delivered Email, SMS, Push, and Direct Mail campaigns for leading organizations in finance, software, and retail. I hold deep expertise across Adobe Campaign Classic (v7/v8), Adobe Campaign Standard, Adobe Journey Optimizer, Adobe Experience Platform, Adobe CDP, and Salesforce Marketing Cloud.

I've led large-scale campaign migrations — including 300+ campaigns from SAS to Adobe Campaign Classic v7 and from Adobe Campaign Classic to SFMC — ensuring minimal business disruption while optimizing for scalability. I'm experienced in configuring Snowflake and AWS S3 data integrations, designing data schemas, and writing complex SQL for precision targeting and high deliverability.

Recently, I've focused on agentic AI and internal tooling: a QA Automation App that replaced a ~48-point manual checklist, an Email Content QA App, and Microsoft Copilot agents that write SFMC SQL from campaign requirements and run campaign QA checks.

End-to-end campaign execution

Requirement gathering, administration, design, build, UAT, smoke testing, deployment, and optimization.

Multi-channel orchestration

AEM content delivery, A/B testing, and real-time offer management for personalization at scale.

Workflow automation

JavaScript-driven automation in Adobe Campaign Standard/Classic, plus automated delivery monitoring and alerting.

Agentic AI & internal tools

Microsoft Copilot agents and browser-based apps for SQL generation, campaign QA and request intake.

Platform administration

Operator groups, role-based access, performance monitoring and incident resolution.

Creative execution

Responsive HTML emails, unsubscribe flows and dynamic landing pages.

Experience

Nov 2021 — Present

Barclays

Remote, USA

AVP Martech Developer — SFMC / ACC / AEP / AJO

Led end-to-end migration of 300+ marketing campaigns from SAS to Adobe Campaign Classic v7, and from ACC to Salesforce Marketing Cloud. Built and automated complex campaign workflows, audience segmentation, and personalization strategies across Adobe Campaign Classic, AJO, and SFMC/Journey Builder.

Validated Snowflake data integrations and created scalable data schemas for behavioral and transactional segmentation

Designed multi-channel campaigns and implemented A/B testing with real-time Offer Engine personalization

Automated daily/monthly workflows using JavaScript; authored BRDs, performed UAT and smoke testing

Configured operator groups, managed role-based access control, and maintained database performance

Designed and coded responsive HTML/JS emails, unsubscribe flows, and dynamic landing pages

Monitored triggers and resolved issues throughout the ACC → SFMC migration

Adobe Campaign Classic v7/v8 AJO AEP SFMC Snowflake JavaScript SQL HTML Email

Mar 2021 — Present

Publicis Groupe

Remote

Sr. Adobe Campaign Developer

Led end-to-end campaign implementation using Adobe Campaign Classic v7.2.2 — from requirement gathering and schema design through execution and optimization. Configured Snowflake and AWS S3 integrations for seamless data flow and precise audience targeting.

Created audience segments, personalized offers, and dynamic email templates integrated with AEM

Executed A/B testing and drove optimization strategies based on campaign KPI insights

Automated weekly/monthly/quarterly metrics reporting workflows

Planned and executed console/server upgrades with full test validation alongside architects

Adobe Campaign Classic Snowflake AWS S3 AEM Integration A/B Testing Workflow Automation

Feb 2017 — Present

SupportNow USA

San Bruno, CA

Sr. Adobe Campaign Developer & Sr. SFMC Developer

Served as Primary System Support Lead and Administrator for Adobe Campaign, ensuring platform stability and seamless integration with connected systems. Led development, testing, and deployment of new campaigns, integrations, and platform releases.

Owned end-to-end incident management — root cause analysis, resolution, and stakeholder communication

Directed tactical execution of high-impact email campaigns including responsive HTML template design

Performed gap analysis and implemented process improvements for efficiency and scalability

Analyzed delivery and inbox placement performance for marketing and automation programs

Adobe Campaign Standard SFMC System Administration Incident Management HTML Email QA Testing

Projects & AI agents

Web App

QA Automation App

Validates Adobe Campaign Classic v8 campaigns before launch, replacing a ~48-point manual checklist with automated pass/fail checks.

Compares exported workflow XML against a standardized Campaign Request Form (CRF)
Covers Ad-hoc, Prospect, File Trigger and Delivery Only campaign types
Checks segmentation, counts, approvals, links, images, footer and compliance text
Workflow map, links-by-cell view, reviewer sign-off and PDF export; hosted inside Adobe Campaign

Adobe Campaign v8 JavaScript XML QA Automation

Web App

Email Content QA App

Checks email copy against the client's request form, so the CRF is the source of truth instead of manual proofing.

Maps client CRF labels into standard fields automatically
Word-level diffs for subject, preheader, body, footer and disclaimer
Fact checks on prices, dates, speeds and phone numbers
Flags placeholders, unresolved personalization and missing unsubscribe links

HTML Email JavaScript Content Compliance

AI Agent

SQL Agent

A Microsoft Copilot agent that turns campaign requirements into production-ready Salesforce Marketing Cloud SQL.

Generates Query Activity SQL that follows SFMC rules (no CTEs, explicit columns, ROW_NUMBER() dedup)
Applies standard suppression, exclusion and date-handling patterns
Speeds up audience builds and reduces query errors

Microsoft Copilot SFMC SQL Agentic AI

AI Agent

Campaign QA Agent

A Microsoft Copilot agent that gives campaign teams a conversational way into the QA process.

Runs Adobe Campaign v8 QA checks from workflow XML and the standard CRF
Answers how-to questions about the QA Automation App
Helps new team members follow the QA process without extra training

Microsoft Copilot Adobe Campaign Agentic AI

CRF Builder & Converter

Webapps that build campaign request forms in Excel and convert client CRFs into one standard format.

Delivery Monitoring & Alerts

Automated workflows that alert campaign owners about unsent, undeployed, paused or failed deliveries.

Audience CSV Builder

SFMC CloudPage app with live data lookups, inline editing and structured CSV export for audience uploads.

Services

I help marketing teams automate campaign operations and build AI agents that save hours every week.

Agentic AI development

Microsoft Copilot agents that write SQL from requirements, run QA checks and answer your team's how-to questions.

Campaign automation

Adobe Campaign Classic/Standard, AJO and SFMC workflows, journeys and Automation Studio processes.

QA automation apps

Custom tools that check campaigns against requirements before launch, with pass/fail checks, diffs and sign-off reports.

Data & SQL automation

Audience segmentation, suppression logic, reporting pipelines and Power BI feeds.

Monitoring & alerting

Automated alerts for failed, paused or unsent deliveries, so nothing slips through.

Platform migrations

Moving campaigns between SAS, Adobe Campaign and SFMC with minimal disruption.

Have a process you'd like to automate?

Remote · project-based or ongoing support

Start a conversation →

Technical skills

Adobe Platforms

Adobe Suite

Campaign Classic v7/v8 Campaign Standard AJO AEP Adobe CDP AEM

Salesforce

Marketing Cloud

Journey Builder Automation Studio Interaction Studio AMPscript SSJS CloudPages

Data & Integration

Data Platforms

Snowflake AWS S3 SQL Data Schemas PeopleSoft Web Services

Development

Frontend & Scripting

HTML/HTML5 CSS JavaScript XML Responsive Email

Quality & Process

QA & Delivery

UAT Smoke Testing A/B Testing QA Automation Agile / Scrum

Operations

Platform Ops

Campaign Migration Incident Management Linux System Admin Role-Based Access

Artificial Intelligence

Agentic AI

Microsoft Copilot Agents AI Agent Design Prompt Engineering AI-Assisted Development

Internal Tooling

Apps & Automation

QA Webapps JSSP Pages Excel/CSV Builders Workflow Alerts

Reporting

Analytics

Power BI SFMC Data Views Campaign Reporting Delivery Monitoring

Let's connect

Ready to build
something great
together?

Whether you're looking for a senior martech developer, need Adobe or SFMC expertise, or want to automate your campaign operations with AI agents — I'd love to hear from you.

✉

mistryvivek40@gmail.com

linkedin.com/in/vivek-m-456321210

⌖

Atlanta, Georgia, USA

Open to opportunities

Available for senior martech roles, consulting, and contract work in marketing automation and agentic AI development: Adobe Campaign, AJO, AEP and Salesforce Marketing Cloud.

Specialties

Agentic AI AI Agents QA Automation Adobe Campaign SFMC AJO AEP Snowflake AWS S3 Journey Orchestration Data Integration Workflow Automation HTML Email Dev Campaign Migration

VivekMistry